Beaulieu Carpet Styles

What is Magic Fresh®?

For a clean, fresh smelling home, let your carpet do the work with Magic Fresh® odor reducing carpet treatment. It’s completely safe and natural, plus it lasts for the life of your floor. It’s even self-renewing, meaning that it’s continuously working to rid your home of common household smells, like those from pets, cooking and smoking. Magic Fresh® is only found on carpets made by Beaulieu®. The effectiveness of Magic Fresh® is best understood by comparing it to the way baking soda neutralizes odors if your refrigerator, except with Magic Fresh®, you don’t have to replace the box!

How does it work?

Beaulieu uses proprietary and exclusive materials applied to carpet fibers during the manufacturing process to give the carpet its Magic Fresh® capabilities. When unpleasant odors come in contact with the carpet fibers, the Magic Fresh® application neutralizes the offending odors and releases them as harmless carbon dioxide (CO2).

Why is this important?

Last year, Americans spent $7.5 billion dollars on air fresheners, room deodorizers and scented candles. Over 115 million American households own at least one pet.


Silver Release® is an antimicrobial carpet treatment that safely and naturally inhibits the growth of odor and stain causing bacteria, mold and mildew. It’s exclusive to Beaulieu America and is added to select carpets during the manufacturing process. Silver has long been recognized as a powerful antimicrobial element and has been used in water preservation since ancient times. In fact, the saying “born with a silver spoon in one’s mouth” is largely based on the fourteenth century practice of placing silver spoons in the mouths of wealthy children as a means of preventing disease. More recently, zinc and copper have been found to have strong antimicrobial properties as well. We have combined all of these elements in Silver Release® to create a one-of-a-kind antimicrobial carpet treatment.

The key to its effectiveness is a unique, balanced combination of silver and either zinc or copper ions. The process takes the same moisture that the microbes use to live and instead, uses it to initiate the release of ions from the fibers. These ions then bind to the microbes, inactivating them. Silver ion technology is widely used in other antimicrobial applications, from surgical masks and bandages to laundry equipment.

Because it’s added to the carpet fibers during the manufacturing process (much like our Magic Fresh® odor reducing carpet treatment), you don’t do anything to activate it. It’s always at work. The treatment lasts for the life of the carpet. For a fresher, healthier feeling home, there’s nothing better than carpet with Silver Release® antimicrobial carpet treatment, available only from Beaulieu®.


Scotchgard™ Protector by 3M is specially formulated exclusively for Bliss by Beaulieu. It is a treatment added during the manufacturing process to provide an invisible barrier around each individual fiber, protecting it against stains and dirt.

Because stains have difficulty adhering to the fibers, they clean up easier. Dirt even vacuums up more efficiently. The result is carpet that stays cleaner and looks like new longer with only routine care and maintenance.

The chemistry of Scotchgard™ Protector by 3M improves the carpet fiber’s ability to resist water and oil-based stains, dirt from shoes and the grind of everyday use. While not a “water-proofing” treatment, it protects well against water-based stains. A 20 plus year record of safety and performance proves this legendary protection is perfectly safe for your whole family including pets.

The non-transferable seven-year limited warranty protects against permanent stains from most common food and beverages. Stains from strongly colored foods and beverages – such as mustard, coffee or herbal tea – are not covered. There are other requirements and conditions, such as having your carpet cleaned professionally by hot water extraction every two years. See warranty information for Beaulieu carpets for all the details.

We are proud to say we are the only brand that offers Scotchgard™ Protector by 3M together with super-soft, super-durable SoftSense™ fiber technology on all of our Bliss HealthyTouch™ styles. HealthyTouch™ also features Magic Fresh® odor controlling treatment for a clean, fresh smelling home. The available innovations don’t stop there. Our exclusive Silver Release® antimicrobial treatment not only inhibits the growth of odor- and stain-causing bacteria, it inhibits mold and mildew as well. And to make sure you love your carpet for years to come, we offer a lifetime stain resistance warranty and our “You’ll love it or we’ll take it back” Guarantee.

EverClean, the carpet pet lovers love! EverClean carpets feature Magic Fresh, our environmentally friendly odor neutralizer, and 3M Scotchgard Protector guarding your carpet against stains and dirt. The EverClean carpet collection resists pet stains, reduces pet odors and is the easiest carpet to clean…ever!