MOHAWK SMARTSTRAND ZOO CHALLENGE

SmartStrand

Introducing SmartStrand Forever Clean

All new 2015 SmartStrand products and all existing SmartStrand products over 25oz are now SmartStrand Forever Clean. 

Using the most advanced fiber innovation, SmartStrand Forever Clean carpets from Mohawk offer the highest level of beauty, comfort and performance available.

  • The perfect carpet for families with kids and pets
  • New Nanoloc™ spill protection technology for quick and easy cleanup
  • The only carpet with permanent built-in stain and soil protection that won’t wear or wash off
  • Exceptional durability that preserves the style, beauty and appearance of your carpet
  • Breakthrough technology in renewable and sustainable carpet fiber to preserve the beauty of our planet

SmartStrand Forever Clean is the only carpet with lifetime stain resistance built into the core of the fiber. Other carpets use temporary, topical protections that wash and wear off over time which makes the carpet difficult to clean. In fact, in an independent study, nylon carpets lost on average nearly 50% of their stain and soil protection after just three steam cleanings. That’s why other carpets become difficult to keep clean over time. SmartStrand eliminates this problem, so you can enjoy 100% protection for life.

OEKO-TEX® certified free of harmful substances

SmartStrand Forever Clean from Mohawk is made with Dupont ™ Sorona® which is OEKO-TEX® certified free from harmful substances. With SmartStrand Forever Clean, you can rest easy knowing your carpet is certified for a safe and healthy home.


The best way to avoid stains altogether is to keep dirt and spills from settling into the carpet and becoming a stain. Mohawk’s SmartStrand Forever Clean features Nanoloc, an advanced nanotechnology that completely encapsulates the SmartStrand fiber to create a superior spill and soil barrier.

Up to 3x easier to clean

SmartStrand Forever Clean simply does not hold onto dirt. Through independent vacuum testing, SmartStrand Forever Clean has been shown to release up to 3X more dirt than other carpets. That means you can breathe easy knowing that your floor cleans faster, better and easier than ordinary carpets.

An Extraordinary Carpet Proven through Extraordinary Challenges

Over the last 10 years, SmartStrand has proven itself in over 7 million homes. It has also endured some of the most extraordinary challenges in the history of carpet.